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Search Engine Optimization

Search Engine OptimizationHere at Visdom Soft, we're in the business of search engine optimization, e-marketing and internet marketing.  We're inspired by our commitment to offer big name brands trustworthy solutions for positioning their brands online, overcoming software hurdles to good listings, making database driven sites searchable and increasing their ROI performance. We like success - success by design.

Search Engine Optimization is the process of promoting your business online on the internet to achieve better search engine rankings for industry relevant and targeted keyphrases or keywords. In regards to what you may have heard or been approached with, Visdom Soft can clarify that there is no software package or process which can automate the search engine optimization process.

We believe in making your website better optimized than your competitors to achieve better ranking results. We offer you full SEO which will cover all aspects from on page factors to off page factors to achieve the best positions across all major search engines and traffic sources on the web. We will make sure that every fundamental aspect of your website is optimized better than the websites that are ranking high on all major search engines. If your website optimization is ethical you will generate strong position and maintain those positions for a very long time.

Optimization is the process of optimizing the HTML coding and page content of a website for both the search engines and site visitors in order to attain higher rankings than competing industry websites. This shall bring about an increase in qualified quality traffic and generate more customer enquiries that ultimately will convert to sales. People that come or arrive to your web site via the search engines are highly likely than not to be in the market or looking to be involved in the market for your products and services - FACT. Your search engine listing will only be visible to the end user of an internet search engine if they search for products or service that match yours. Search engine marketing is the key to a successful website that will enable potential customers to see a website.


People who search actively for your products or services are qualified prospects who have already made the decision to buy! Having the best looking site designs won't give your business any extra benefits if it can't be found by a search engine. Each page has to be content rich, optimized to a search engine friendly and should be easily found by potential customers using relevant search terms. Search engine optimization can do all of this for you.


We are able to optimize your site and submit your sites to all the major search engines such as google, yahoo, altavista etc. If you are interested in receiving further information about Search Engine Optimization then call us or contact us for more details.


Our SEO Process:

As laid out, we practise Natural Search Engine Optimization, this means that we have to increase a sites web presence by utilising both on page and off page optimization techniques.
1. On page refers to the work we carry out on your home page to make your website search engine friendly and includes the key phrases at an appropriate density and in the appropriate way for the search engine to give your site more relevancy than others.
2. Off page Optimization refers to establishing your site within the Intenet community. This is done by submitting your site to various high page ranked directories in order to increase your page rank and your listings in the Search Engines. It takes time for Google and other search engines to recognise the off page optimization and update themselves and present the sites that link to yours as official back links. This process works on a cycle which happens every three – six months.

On Page Optimization Work:
When you sign with ourselves we may recommend the addition/alteration of text on your home page. This text is necessary in order for the search engines to associate your home page with your key search phrases. Search engines work on the two principles mentioned above; a major part is the text recognition algorithm. If you do not mention the key phrases on the page you will not appear in the listings for that phrase. Full keyword density within and throughout the site is essential. A maximum of 3-5 keywords/search terms per page is best for good search engine results.


We will also write and add an Optimized Meta Structure and encode your key phrases within it. We will also if necessary add a Robots dot text file to your server to instruct the search engine spiders what they can and cannot index. (What parts of your website the search engines can see.)


Once the work is done, your home page will then validate to the W3C standard. The W3C's primary mission is the creation of Web standards and guidelines. Since 1994, W3C has published more than ninety such standards, called W3C Recommendations. In order for the Web to reach its full potential, the most fundamental Web technologies must be compatible with one another and allow any hardware and software used to access the Web to work together. W3C refers to this goal as "Web interoperability." By publishing open (non-proprietary) standards for Web languages and protocols, W3C seeks to avoid market fragmentation and thus Web fragmentation.


We will also create and add the appropriate sitemaps to your website. The purpose of this is to get each individual page on your website indexed by Google and the other Search Engine Spiders. It also helps us to spread the Page Rank more evenly throughout the site.


Off Page Optimization
This refers to your website status or web presence. Your web presence is indicated by a Google rating out of ten called Page Rank (PR). Page rank consists of the number of Links pointing to your site and their status. Sites with high page ranks linking to yours with relevant content can boost your rankings greatly, however linking with sites that have no page rank, relevance or that are banned sites can be detrimental to your site.

This is why we have a list of High page ranked websites where we can put your site in an appropriate category. We will also set you an account up with a popular link exchange programme and examine the links. This is so any requests that come for your site to exchange a link, we will check the status of the page they are offering a link with, if it is worthy of linking then a reciprocal link will be set up on a links page on your website. All link campaigns are bespoke to the clients’ site, and search phrases


Web Designing / Development
Software Designing / Development
Graphic Designing
Desktop Publishing
Search Engine Optimization


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